Media Training

“I participated in Tieja’s media training and I feel so much better prepared for interviews. I found the mock interview very beneficial in identifying my strengths and weaknesses, so I can research and practice where necessary. This is not something I ever thought I would be doing, but with Tieja’s guidance and expertise I feel excited and prepared to face the media!”
— Stratford, ON

An essential resource for navigating traditional and online media

Effective media interviews require planning, preparation and practice. This media training program is a practical resource for understanding public and media relations, and preparing you to interact with media professionals and reporters. A positive working relationship with media members is important for any business or executive, and critical in building and maintaining public trust. I will teach you how to deliver effective and compelling brand messaging during the interview process, and outline specific techniques for responding to challenging questions. Learn how to ace any media interview - wow the media, captivate your audience and shine!

What You’ll Learn

  • Understand the purpose of public relations, and define key terms.

  • Get familiar with the basics of a media interview, and learn how to prepare for one.

  • Craft compelling key messages, and master techniques for delivering your message with confidence.

  • Learn how to navigate challenges, answer difficult questions, and handle missteps.

  • Gain perspective on proper etiquette for engaging with reporters and building relationships.

Course Itinerary

1

Introduction to Public Relations

2

Understanding Reporters

3

Interview Basics

4

Preparing For An Interview

5

Messaging Techniques

6

Navigating Challenges

7

Working With Reporters

Who Is This Course For?

  • Individuals preparing to interact with the media.

  • Business owners promoting their business.

  • Professionals who are regularly called upon as subject matter experts.

  • Influential figures with a public presence.

  • Anyone looking to elevate their media interviews.

Meet your instructor

Tieja MacLaughlin

Hi! I'm Tieja ("Tay-Yuh"), and I'll be your instructor for this media training course.

I have over a decade of experience helping individuals and professionals like you to shine in the media. Before I started my consultancy, I worked in the media industry as a reporter, so I know exactly what it takes to deliver a stand-out interview. My goal with this course is to empower you with the tools and knowledge to face the media with confidence. I hope you find the content valuable, and I wish you all the best as you embark on your media journey!

“We greatly appreciated Tieja’s media training. Right off the bat she corrected a mistake we were making interacting with journalists, and the mock interviews and prep + debriefs after the real ones were invaluable in helping us up our game.”
— Ottawa, ON

What you’re getting

  • Learn how to prepare for different types of interviews (radio, TV, online/virtual, live, etc).

  • Become more comfortable when speaking to the media, even if you’re faced with tough questions.

  • Master the art of communication and answering media questions.

  • Eliminate your fear of media interviews and build confidence.

  • Land the exact quote you want, and uncover tools for designing your ideal message.

  • Understand how the media operate and learn to excel in any interview environment.

  • Gain a firm understanding of how to shape your media message, and how to answer questions..

  • Maximize every media opportunity - look and sound your best, and project a professional image.

  • Unlock access to easy-to-use templates to develop key messages.

“As someone who has done media training in the past, I found the training with Tieja extremely interesting and informative. Tieja and her guest speaker captivated our group and kept us interested and engaged. Our team left the training with the confidence that we had made the right decision engaging Tieja for our public relations needs.”
— Ottawa, ON

Media Training

Purchase now to demystify the media process and become a media pro in no time.

This Media Training course is also available as a one-day, half-day, and virtual training program. Interactive in-person seminars include training book and take home materials, video recorded mock interview with critique. This learning environment offers participants the opportunity to do both radio and camera interviews in a fun and friendly atmosphere. Participants are invited to provide feedback for each taped interview. This session uses case studies, best practices, and interactive group activities for hands-on learning. Inquire to learn more.