Online Courses

How to land press coverage

“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source

An essential resource for navigating traditional and online media

In about two hours, at your own pace, get training to help you secure more media placements. Includes examples of real-world, successful pitches and templates.

Course Outline

  • Introduction - Watch this first (2:06)

  • 1. Understanding today's journalists

  • What matters to journalists and why (3:18)

  • How journalists differ from PR people (3:27)

  • QUIZ

  • 2. Identifying the Right Journalists & Bloggers

  • 80/20 Your media lists (3:20)

  • Who are your top 20 percent? (3:31)

  • How to build your list (5:40)

  • Avoid this targeting error (2:24)

  • 3. How to Establish Relationships with Journalists & Bloggers

  • Be real (3:46)

  • A simple way to stand out (3:38)

  • Engage with journalists about their work (4:23)

  • Engage beyond a compliment (3:31)

  • Frequency & timing of engaging journalists (0:54)

  • 4. Pitch personalization & subject lines

  • The anatomy of a perfect pitch (1:22)

  • Why personalization is so important (2:54)

  • How NOT to personalize pitches (3:39)

  • How to think about the target journalist (3:29)

  • How to begin your pitch (2:51)

  • How to write an effective subject line (4:23)

  • 5. Framing your news

  • Fix this misunderstanding about PR's role (2:42)

  • Fundamentals of newsworthiness - Part 1 (4:02)

  • Fundamentals of newsworthiness - Part 2 (3:32)

  • Timeliness boost — holidays (the right way) (3:04)

  • Recipe for a trend story (3:10)

  • Product pitch vs. company pitch (2:54)

  • 6. Email Pitch Essentials

  • Your real value as a pitching pro (2:03)

  • Optimal pitch length (2:16)

  • How to keep your emails brief (3:05)

  • Style and voice (3:19)

  • When to pitch (1:50)

  • 7. The why and how of pitching follow-up

  • Conquer your fear of following up (2:41)

  • Why you should follow up (1:31)

  • When and how soon? (2:03)

  • What not to do (2:49)

  • Handle with care -- more sophisticated follow-up (1:12)

What You Will Learn in this course:

  • Receive more responses from journalists

  • Secure more media placements

  • Skill up for the future

Course Itinerary

1

Introduction to Public Relations

2

xxxx

3

xxxx

Who Is This Course For?

  • Business owners who want to be featured in the press

  • Individuals who want to establish themselves as thought-leaders

  • Influencers who want more visibility

  • Professionals who want to establish more credibility

Meet your instructor

Tieja MacLaughlin

I’m a Public Relations and Crisis Management Consultant, and your instructor of this mini-course. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

What you’re getting

  • Step-by-step approaches you can implement immediately

  • Real examples that have landed top media and insights from journalists

“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source

How to land press coverage

Purchase now to learn best practices for nailing your media interview.